A super polished, passionate marketing executive absolutely kicking ass in the salesforce world. I had been hired to a three person marketing team that reported in to sales, and the leader of the team the svp of sales purchased salesforce. Interview with maria pergolino, chief marketing officer at. Maria pergolino appointed as new chief marketing officer. Sep 07, 2018 maria pergolino is the chief marketing officer cmo of anaplan. Thats why hes spent years trying to secure her as a guest on the sophisticated marketers podcast. Prior to joining apttus sam was a member of the apptio leadership team that completed a successful nasdaq ipo in 2016 followed by a peled private transaction in 2019. Maria who has over 18 years of experience and has been credited with the success for demand generation and marketing leadership roles for shunra software acquired by hewlett. Maria is known for building worldclass teams that drive growth, product differentiation, and category development.
Maria pergolino appointed as new chief marketing officer of. A new digital experience for legal organizations the microsoft way. Maria holds both a bs and mba in marketing from rutgers university and has participated in executive educations programs at both stanford and wharton. Prior to anaplan, maria was senior vice president of global marketing and sales development at apttus, where she directed gotomarket strategy, sales development, customer advocacy, demand generation, strategic events and communications initiatives. Our innovation, customer success, and best practices differentiate. President ken krogue named most influential in sales lead management by published. Maria pergolino is a worldclass marketing leader with over a decade of experience in marketing and sales technology. View maria pergolinos profile on linkedin, the worlds largest professional community. Activecampaign hires prominent marketing and sales technology. But maria pergolino, senior vice president of global marketing at the quoteto cash software platform, was hunting more than just brand. Maria pergolino is known for building worldclass gotomarket teams that drive growth, differentiation, and category leadership. With inspiration from lifehackers how i work interviews, the martech series interviews follows a two part format on marketing technology, and this is how i work.
She also showed me just how exciting, innovative and valueadding such a role could be. Apttus case study aiassisted marketing increased conversions. Their combined experience ranges across every industry, companysize, and business philosophy, providing the apttus community with strong direction and stewardship. Most recently maria served as cmo at anaplan aiding their successful s1 and ipo. View maria pergolinos profile on linkedin, the worlds largest professional. An effective sales ops team is crucial to the health of any growing company. Recently maria has won numerous awards, including a stevie award for women in business and has been named to both the top 50 most influential people in sales lead management and 20 women to continue reading. Jul 30, 2015 this week im really excited to feature maria pergolino, vp of marketing for apttus. After turning unicorn in june, saas startup druva now eyes.
Prior to apttus, maria was in leadership roles at marketo mkto and shunra software acquired by hp. Maria pergolino, svp of global marketing and sales development at apttus. Maria pergolino november 4, 2014 by robert gonzales currently vp of marketing, maria pergolino helps lead strategy and execution of apttus hyperefficient marketing to help source and prioritize leads for the inside sales team. Apttus strong growth in 17 can be largely attributed to ms. Anaplan, a connected planning solution for marketing, sales, finance and other business departments, today announced that is has appointed maria pergolino as the companys new chief marketing officer. Apttus, apttus accelerate, enterprise radio, eric dye, female marketers, female marketers in the tech industry, future of marketing, helps companies speed up their sales and revenue operations, hypergrowth quotetocash solutions provider, maria pergolino, marketing. May 22, 2017 maria pergolino, svp of global marketing at apttus, which helps companies speed up their sales and revenue operations joins enterprise radio to talk about marketing as it relates to silicon valley. See the complete profile on linkedin and discover marias. Maria pergolino joins anaplan as chief marketing officer awardwinning executive brings more than 18 years of worldclass enterprise software marketing experience to new role san francisco, ca december 7, 2017 anaplan, a leading platform provider driving a new age of connected planning, announced today the appointment of maria. At apttus, the categorydefining and leading quotetocash qtc software provider, were driving the vital business processes between a buyers interest and the realization of revenue. Apttus maria has worked directly with the founding team to build the quotetocash industry into one of the most influential financial institutions in the world. Apttus corporation and apttex corporation are license holders linked to the address 1400 fashion island blvd, san mateo, ca maria pergolino, vincent joutain, t takehara public records info about yuji maemura, paul quadros and 27 other persons associated with the businesses registered at this address. She has served as a senior marketing leader for global b2b technology organizations for almost two decades and is currently chief marketing officer at activecampaign,read more maria pergolino. Nov 20, 2017 maria pergolino, svp of global marketing and sales development at apttus.
Apttus showed that a car giveaway could be a great account. Apttus sells the worlds best quotetocash software including the leading configure price quote, contract management, ecommerce and revenue management software. Apttus announces new solutions at its accelerate 2016. Activecampaign hires prominent marketing and sales. July 30, 2015 by sheena mckinney how i work is one of my favorite recurring features in inc magazine as well as via lifehackers this is how i work series, and recently several sales experts including anthony iannarino, dave brock and trish bertuzzi participated as. Apttus is a silicon valleybased global provider of the intelligent middle office platform allowing enterprises to automate and optimize their most critical revenue and commercial relationship. Let me introduce you to the marketing leader who changed my life. Chelsey had a vision to evolve a basic presentation into a tangible valueadd. Maria pergolino chief marketing officer activecampaign.
Reach out to journalists with immediate, specific source needs. She has served as a senior marketing leader for global b2b technology organizations for almost two decades and is currently chief marketing officer. Prior to apttus, maria was in leadership roles at marketo mkto and shunra software. Delivered on the worlds most trusted and comprehensive cloud platform, the salesforce platform, apttus quotetocash solutions increase sales and maximize visibility and control. Quotetocash software company apttus today announced several new developments at its accelerate 2016 conference, including the launch of the apttus intelligent cloud and apttus ecommerce solution, as well as the xauthor xchange program and new availability for microsoft customers. Oct 02, 2017 maria pergolino has once again demonstrated why she is thought of as the premier marketing leader in b2b. Maria is known for building worldclass gotomarket teams that drive growth, differentiation, and category leadership. Maria pergolino is chief marketing officer at activecampaign inc. Maria pergolino chief marketing officer activecampaign linkedin. Jul 31, 2019 forbes takes privacy seriously and is committed to transparency. Jan 29, 2018 anaplan cmo maria pergolino gave our own jason miller his big break in b2b marketing. But maria pergolino, senior vice president of global marketing at the quotetocash software platform, was hunting more than just brand awareness. She has served as a senior marketing leader for global b2b technology organizations for almost two decades including serving as chief marketing officer at anaplan nyse. Prior to anaplan, maria was senior vice president of global marketing and sales development at apttus, where she directed gotomarket strategy, sales development, customer advocacy, demand generation.
The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech. Learn the key ingredients to peak sales effectiveness and unicorn growth while staying lean. We will never share your email address with third parties without your permission. The volume of products and services are much higher compared to b2c, shipping can get complicated and regulatory pain points tend to make things a bit more demanding. Prior to anaplan, maria was senior vice president of global marketing and sales development at apttus, where she directed gotomarket strategy. Maria pergolino maria is known for building worldclass teams that drive growth, product differentiation, and category development. Aug 27, 2015 welcome maria pergolino girly geek of the week. Meet the marketer who changed my life linkedin marketing blog. Maria pergolino, svp marketing, apttus 40 most inspiring. Interview with maria pergolino, vp of marketing at apttus october 25th, 2015 during the salesforce dreamforce conference, maria pergolino, vp of marketing at apttus, filled us in on the benefits of apttus quotetocash solution, which operates behind the scenes on the salesforce platform. Maria pergolino joins anaplan as chief marketing officer.
This is especially true at apttus, where the sales ops team has played a huge part in driving the innovation and support necessary for success. Maria pergolino of apttus bolsters multipurpose strategies with everstring. As global vice president of marketing, maria is responsible for all gotomarket activities at apttus, the category defining quotetocash solutions provider built entirely on the salesforce platform. Apttus showed that a car giveaway could be a great accountbased. Forbes takes privacy seriously and is committed to transparency. Apttus offerings are fueled by the apttus intelligent cloud, which maximizes the entire revenue operation by driving behavior and providing prescriptive. Maria pergolino joins anaplan as chief marketing officer awardwinning executive brings more than 18 years of worldclass enterprise software marketing experience to new role. She has expertise in the salesforce, microsoft, adobe and oracle ecosystems. Saas startup druva has shown a steady growth rate even as it navigated through several changes with. I met maria during a monthly mentoring call for women thought leaders in the salesforce ecosystem led by the amazing. Maria pergolino senior vice president marketing apttus summarizes the takeaway from the flipmyfunnel event 2016. Maria pergolino has once again demonstrated why she is thought of as the premier marketing leader in b2b. So mission accomplished for apttus in raising its profile at the mammoth salesforce event where companies easily can get overlooked at the worlds largest software conference. Maria is responsible for all gotomarket activities at apttus, the category defining quotetocash solutions provider built entirely on the salesforce platform.
Dec 07, 2017 maria pergolino joins anaplan as chief marketing officer awardwinning executive brings more than 18 years of worldclass enterprise software marketing experience to new role san francisco, ca december 7, 2017 anaplan, a leading platform provider driving a new age of connected planning, announced today the appointment of maria. The apttus management team is comprised of visionary, experienced, and passionate leaders dedicated to the success of apttus customers, partners, employees, and the company atlarge. Jul 31, 2018 maria pergolino is the chief marketing officer cmo of anaplan. Apttus is a quotetocash software vendor, which means it needs to align snugly with both marketing and sales. Secret sauce to sales operations success salesforce live. Maria pergolino talks about marketing as it relates to. Previously, maria served as chief marketing officer at anaplan nyse. Maria pergolino joins anaplan as chief marketing officer anaplan. Maria is responsible for all gotomarket activities at apttus, the category. I started working with salesforce in 2006, when i became the administrator to 110 salesforce users.
Meet the marketer who changed my life linkedin marketing. Maria pergolino, official member of forbes councils. She is known for building teams that drive growth, product differentiation, and category development. Maria is known for building worldclass gotomarket teams that drive growth. She very well may be the hardest working person in b2b. Apttus enterpriseclass software drives the vital business process between the buyers interest in a purchase and the realization of revenue. Maria pergolino didnt just give me my big break in b2b content marketing, when she hired me into a role at marketo back in 2011. She has served as a senior marketing leader for global b2b technology organizations for almost two decades and is currently chief marketing officer at activecampaign, the hypergrowth customer experience automation platform. She has served as a senior marketing leader for global b2b technology organizations for almost two decades, currently as chief marketing officer at activecampaign, and previously as chief marketing officer at anaplan nyse. Sam brings more than 20 years of experience building and leading high performing enterprise software sales teams. Another stellar showing at dreamforce, microsoft ignite and the amazing apttus accelerate customer event they put on.
The much anticipated, quotetocash event of the year is upon us and industry luminaries from across the country and world are converging on the historic palace hotel in san francisco for the threeday summit. Apttus announces new solutions at its accelerate 2016 conference. Join this session and hear directly from three marketing superstars, corinne sklar, cmo at bluewolf, maria pergolino, svp marketing at apttus, and kristy sharrow, director of marketing at leveleleven, as they explain how they created heroes and built their own advocate marketing programs. Pergolino served as senior vice president of global marketing and sales development at apttus, where she directed gotomarket strategy. Maria pergolino is the chief marketing officer cmo of anaplan. Deployed at more than 70 fortune 500 companies, apttus brings visibility and control to the contracting process so that legal agreements become a strategic advantage for your business. Maria pergolino has served as senior vice president of global marketing and sales development at apttus, where she directed gotomarket strategy, sales development, customer advocacy, demand generation, strategic events, and communications initiatives before joining anaplan. Shes brilliant, strategic and highly tactical often all at the same time. Oct 08, 2019 maria pergolino is a worldclass marketing leader with over a decade of experience in marketing and sales technology. Maria pergolino of apttus bolsters multipurpose strategies with everstring in the world of b2b ecommerce, transactions can get complex and rely on many variables. Prior to joining apttus sam was a member of the apptio leadership team that completed a successful nasdaq ipo in 2016. Whats a cdo and what does it mean for this digitalcentric.
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